Mimco

May 2025

The June Aug Sept Tactical campaign for Mimco focuses on seasonal accessory collections, highlighting a range of jewelry and leather goods through varied photographic techniques. The project leans into a clean, commercial aesthetic that alternates between minimalist studio portraiture and graphic, texture-focused stills. Photographer Diego Lorenzo Jose documents the collection against contrasting backdrops, moving from soft-lit, neutral-toned studio settings to high-contrast environments using flash and hard light. These visual choices emphasize the polished metallic finishes of sculptural jewelry and the material details of leather totes. Hair styling by Michelle Mcquillan and makeup by Kellie Stratton provide a consistent, refined polish across the series, anchoring the accessories within a modern fashion context.