Mimco: June Aug Sept Tactical
Brand
Date
May 2025
Description
The June Aug Sept Tactical campaign for Mimco highlights the brand's seasonal collection of accessories through a series of fashion and still-life portraiture. Photographed by Diego Lorenzo Jose, the project presents a clean aesthetic that transitions between polished studio environments and minimalist industrial backdrops. Featuring hair styling by Michelle Mcquillan and makeup by Kellie Stratton, the visuals explore a range of textures, from chunky gold hardware and pearl detailing to structured leather and woven jacquards. The work employs varied lighting techniques, alternating between soft directional studio setups, crisp natural daylight, and high-contrast flash, to define the silhouettes of the bags and jewelry pieces.
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