Mimco
May-June 24 Campaign
Brand
ProjectMay-June 24 Campaign
Date
May 2024
Description
The May-June 24 campaign for Mimco highlights the brand's latest collection of leather bags and accessories. Photographed by Simon Lekias, the editorial series leans into clean, minimal composition and directional natural light to emphasize the structural design and glossy finishes of the seasonal pieces. The visuals alternate between high-contrast studio setups and textured, architectural backdrops. With fashion styling by Caterina Scardino and hair styling by Lok Lau, the imagery creates a uniform look across the collection. The production was overseen by producer Brooke Smith, with make-up artistry provided by Kellie Stratton.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Bags & Accessories
Color
Pure White
Jet Black
Context
Advertising Campaign
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