Mimco: May-June 24 Campaign
Brand
Date
May 2024
Description
Mimco’s May-June 24 campaign highlights the brand’s latest collection of bags and accessories through a series of editorial images. The photography, led by Simon Lekias, leans into a polished aesthetic that balances glossy textures with clean, architectural compositions. The series features diverse styling by Caterina Scardino, with hair by Lok Lau and makeup by Kellie Stratton. Across the visuals, the imagery alternates between vertical and horizontal orientations, utilizing natural light to emphasize the grain of stone backgrounds and the reflective surfaces of leather apparel. Produced by Brooke Smith, the campaign maintains a consistent, minimal visual language.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
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