Mercedes Benz
Road
Brand
ProjectRoad
Date
Jun 2026
Description
Mercedes Benz presents Road, a commercial campaign exploring the logistical operations of their heavy vehicle fleet. The production captures the movement of silver commercial trucks as they navigate warehouse environments and transit along night-time highways. Produced by GREATERGOOD, the cinematography relies on cinematic live-action techniques to frame the trucks within their functional settings. The narrative focus remains on the interplay between cargo loading operations and steady convoy driving, utilizing natural light and high-contrast night illumination to establish the scope of the automotive logistics.
Style
Horizontal, Cinematic
Industries
Luxury Automotive
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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