Mercedes Benz

Dec 2024

The FH39 project is a fashion editorial campaign for Mercedes-Benz that explores the intersection of automotive design and contemporary textile movement. Photographed by Thibaut Grevet with fashion styling by Charlotte Roberts, the series employs a mix of clean natural light and high-contrast flash to highlight the architectural silhouettes and material details of the collection. The imagery leans into a gritty, editorial aesthetic, utilizing grainy, analogue film textures and long-exposure techniques to convey motion. Models are framed against raw, textured surfaces and minimalist backdrops, often incorporating the brand's emblem within structural garments and reflective automotive elements to ground the narrative in its luxury automotive context.

Editorial, Vertical

Luxury Automotive

Advertising Campaign, Editorial