Mercedes Benz

Dec 2024

Mercedes Benz FH39 is a luxury automotive fashion editorial series that explores the intersection of movement, texture, and industrial design. The project leans into a raw, contemporary aesthetic, utilizing analogue film techniques to bridge the gap between high-fashion editorial imagery and automotive branding. Photographer Thibaut Grevet captures a series of dynamic portraits and motion-based shots, emphasizing the tactile nature of the garments through a mix of hard, directional lighting and soft, natural light. Fashion editor and stylist Charlotte Roberts curates the aesthetic, pairing sculptural, avant-garde silhouettes—including crinkled textures and layered sheer fabrics—with the brand's iconic iconography. The project maintains a consistent editorial focus, incorporating grainy film textures and high-contrast flash to ground the imagery in a modern, cinematic context.

Editorial, Vertical

Luxury Automotive

Advertising Campaign, Editorial