Mercedes Benz: FH39

Dec 2024

The FH39 project is a fashion-forward editorial campaign for Mercedes-Benz, bridging the luxury automotive and high-fashion sectors. Captured by photographer Thibaut Grevet and styled by Charlotte Roberts, the work centres on movement and texture, utilizing an analogue film aesthetic to ground the sleek, modern brand identity. Across a series of vertical frames, the campaign leans into a mix of harsh directional lighting and soft, natural light to highlight architectural details and avant-garde garment construction. The imagery features sculptural silhouettes and detailed layering, with styling by Roberts emphasizing both utilitarian workwear and ethereal evening pieces. Techniques like long exposure and grainy textures lend the project a contemporary, nostalgic finish that highlights the intersection of vehicle design and human form.

Editorial, Vertical

Advertising Campaign, Editorial