Mercedes Benz: More Than A Car
Brand
Date
Jan 2026
Description
Mercedes Benz presents More Than A Car, a commercial spot that positions the luxury vehicle within a high-end lifestyle context. The film follows actor Matthew Macfadyen, moving between refined urban settings and the interior of a luxury car, where illuminated dashboard details and polished finishes are showcased through cinematic lighting. Developed by agency antoni with production support from Anorak and Laokoon Filmgroup, the project leans into a formal aesthetic. The edit utilizes live-action techniques to contrast grand hotel interiors with the clean, sophisticated atmosphere of the automotive design.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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