Maje
Featured Maje projects
This week's top Maje projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maje · Maje x Blanca Miro
The Maje x Blanca Miro campaign is a masterclass in editorial minimalism, capturing the sun-drenched essence of a Mediterranean summer through a series of highly curated, tactile vignettes. Photographed by Martin Gatti, the project moves fluidly between high-concept product still life and lifestyle reportage, distilling the collaborative collection into a visual language of saturated color and graphic geometry. By juxtaposing the refined, structured silhouettes of leather loafers and tailored cotton sets against organic motifs—citrus fruits, coastal horizons, and delicate floral silhouettes—the campaign channels a sense of effortless, elevated ease. The execution relies heavily on high-contrast lighting and sharp, directional studio strobes to emphasize the materiality of the textiles, from the crisp grain of cotton to the smooth, matte surface of leather. Throughout the imagery, the use of cinematic natural light evokes the warmth of the Italian coast, grounding the collection in a narrative of vacation-ready sophistication. These deliberate, macro-focused compositions transform everyday details into a rhythmic study of form, color, and shadow. By leaning into bold, monochromatic backdrops and minimalist framing, the project transcends traditional fashion advertising, offering instead a deeply aestheticized exploration of the collaboration's core theme, Vacanze Sulla Costa Italiana, blending the precision of luxury design with the nostalgic, tactile allure of an idealized summer escape.
Project Maje · Maje FW24 Lookbook
The Maje FW24 Lookbook serves as a comprehensive visual presentation of the season’s collection, bridging ready-to-wear silhouettes with distinct accessory storytelling. Photographed by Sarah Blais, the campaign employs a clean, minimalist aesthetic to emphasize tactile materialities, ranging from shimmering sequins and ribbed knits to croc-embossed leather and suede. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frames the collection against a series of controlled studio environments, alternating between soft, diffused light and directional hard lighting to define textural contrasts. Fashion editor and stylist Charlotte Collet curates the layered ensembles, complemented by hair and makeup artistry from Celine Martin. The series encompasses both editorial portraiture and focused commercial product captures, prioritizing graphic clarity and structural detail.
Project Maje · Maje digital
Maje’s latest digital campaign highlights the brand's accessories collection through a series of commercial product shots. The imagery focuses on the textures of leather handbags and footwear, ranging from fringe-detailed shoulder bags to embellished flats. The project features clean, minimalist art direction that allows the metallic hardware and structural silhouettes to stand out. Photographer Sasha Marro and creative director Lolita Jacobs utilize high-key lighting to emphasize material details and crisp lines across the collection. Set against contrasting surfaces like moulded plastic and tufted leather, the campaign maintains a consistent, glossy aesthetic across all featured accessories.
Project Maje · Maje FW24 Lookbook
The Maje FW24 Lookbook presents a study in contemporary texture and structured urban silhouettes. Captured by photographer Raffaele Cariou, the campaign utilizes natural daylight and clean architectural backdrops to highlight the tactile quality of the collection, from plush shearling and suede fringe to polished metallic hardware and intricate embroidery. Under the creative direction of Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the editorial imagery emphasizes movement through dynamic posing and layered styling. Fashion editor and stylist Charlotte Collet focuses on the interplay of tailoring, incorporating sharp blazers and pleated skirts alongside denim, creating an aesthetic that feels both refined and grounded in an outdoor street setting.
Project Maje · Maje S/S 2025 Campaign
Maje returns for the S/S 2025 season with a campaign defined by an intimate, editorial atmosphere. Shot by photographer Laura Jane Coulson, the series utilizes soft natural light and a distinct film-like grain to anchor the collection within domestic, textured interiors. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frame model Lennon Sorrenti across a range of high-contrast textiles, from tactile camel-toned jackets to ombre gradients. The production balances clean, vertical compositions with warm, earthy color palettes. Fashion editor Virginie Benarroch leads the styling, supported by hair stylist Joseph Pujalte and makeup artist Celine Martin, who together emphasize the interplay between contemporary layering and classic silhouettes.
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