LEGO
LEGO's cinematic campaigns and playful multi-disciplinary collaborations across entertainment
Featured LEGO projects
This week's top LEGO projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
LEGO · Chinese New Year
LEGO celebrates the spirit of the season in this festive commercial campaign, tracing a series of vignettes that highlight tradition and family connection. The narrative moves through travel, communal gatherings, and traditional lion dance performances, anchoring the brand within the cultural backdrop of Chinese New Year celebrations. Executed through a cinematic lens, the production utilises live-action techniques and vibrant, warm lighting to bring the vignettes to life. The film captures intimate moments and wide-scale festivities, with creative input from The LEGO Group.
LEGO · Spike Education
LEGO presents Spike Education, an animated series designed to bridge the gap between physical play and digital learning. Developed by All Of Us Here, the project employs a distinct 2D animation style to illustrate complex concepts including momentum, force, and coding mechanics. Targeting a classroom and home-learning environment, the visual language prioritizes primary color palettes and expressive characters to maintain engagement. The animation shifts between sequences of children interacting with toy models and digital interaction, utilizing an artistic approach to simplify physics dynamics for young audiences.
LEGO · LEGO Starwars 25th Anniversary
LEGO celebrates the 25th anniversary of its Star Wars collaboration with a specialized stop-motion animation spot. The film channels a high-energy aesthetic, centering on an R2-D2 astromech droid navigating a futuristic, illuminated dance floor. The execution relies on precise animation techniques to balance the character-driven narrative with the intricate 3D render environments. A brief transition to space highlights the product range before returning to the disco-themed interior. Visie Admin served as the project owner for the campaign.
Adidas, LEGO · Adidas LEGO ZX 2
This collaborative project between Adidas and LEGO showcases the ZX 2 silhouette through a detailed stop-motion animation. The piece centers on miniature construction workers operating toy machinery to assemble a brick-built replica of the iconic ZX 8000 sneaker. The production utilizes a warehouse setting populated with intricate props, including scaled-down pallets, forklifts, and technical blueprints. Designed with a cinematic aesthetic, the animation highlights the tactile nature of the interlocking plastic bricks, leaning into industrial lighting and precise VFX to bring the miniature build process to life.
LEGO · The Adulting Horror Express
The Adulting Horror Express for LEGO leans into a humorous depiction of workplace stress. The project utilizes stop motion animation to bring a chaotic office scene to life, where minifigure employees react to the pressure of an impending deadline. Constructed entirely from LEGO bricks, the set features a detailed conference room environment that channels an artistic approach to the familiar, frantic office setting. The animation was created by Our LEGO Agency in collaboration with Mega SpaceFighter Productions.
LEGO · HELLO! 👀 If it's Play You're Looking For? Look no further... 🎶
LEGO presents a holiday campaign centered on the spirit of imaginative play, captured through a live-action technique. The film follows children in a festive living room, where everyday surroundings become the backdrop for brick-built character interactions, including a featured Star Wars sequence. Produced by Zauberberg Productions with agency direction from Droga5 Dublin, Keep It Stupid Simple, and Our LEGO Agency, the commercial utilizes cinematic lighting to build a cozy holiday aesthetic. The project features post-production and VFX work by Zauberberg Productions, Company 3 London, and bEpic, with sound design by Walker Music.
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