LEGO: R&B
Brand
Date
Nov 2025
Description
This cinematic project for LEGO, titled R&B, captures a narrative journey that shifts from the sterile atmosphere of an office environment to the transit sequences of a crowded, moody subway commute. The film leans into a nostalgic aesthetic, utilizing a live-action technique to contrast cool fluorescent office lighting with the deep, atmospheric tones of a rainy urban night. Produced by Institute Pictures, the work focuses on the transition between quiet professional settings and the bustle of a diverse urban transit scene, centering on a passenger carrying a brightly colored unicorn piñata amidst their daily commute.
Style
Horizontal, Cinematic, Moody, Nostalgic
Industries
Color
Jet Black
Navy
Crimson
Background
Office
Context
Advertising Campaign
Associated creatives
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