Le Specs
Featured Le Specs projects
This week's top Le Specs projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Le Specs · New Vintage
The New Vintage eyewear campaign for Le Specs leans into a nostalgic aesthetic, drawing on retro sensibilities and a warm, sun-drenched palette. Captured by photographer Adrian Mesko, the imagery positions the collection within everyday urban and cafe settings, emphasizing a lifestyle-focused approach to fashion accessories. The editorial work employs analogue film techniques and natural light to create a consistent, golden-hour atmosphere. Through diverse styling that pairs classic silhouettes with athletic-inspired apparel, the campaign presents the eyewear as a central component of a curated, vintage-leaning wardrobe.
Project Le Specs · 2025
Le Specs explores the intersection of raw industrial aesthetics and high-contrast styling in its 2025 campaign. Photographed by Manolo Campion, the project captures a diverse cast of models within expansive warehouse settings, leaning into an editorial sensibility that emphasizes texture and scale. The imagery utilizes a recurring motif of printed sky and sunset backdrops mounted on metal scaffolding, creating a sharp juxtaposition against the exposed concrete floors and steel trusses of the venue. The styling leans into contemporary streetwear, incorporating layered knitwear, metallic track jackets, and intricate jewellery to complement the varied eyewear designs. With a focus on editorial, clean, and warm visual palettes, the campaign balances the technical precision of the product with a spontaneous, high-energy atmosphere.
Le Specs · Serving Summer
Serving Summer is a sun-drenched eyewear campaign for Le Specs, capturing a series of intimate, candid portraits. Set against coastal backdrops and clear blue skies, the imagery leans into a relaxed, warm aesthetic that highlights the versatility of the brand's latest collection. Photographed by Brydie Mack with creative direction by Hamish Tame, the series utilizes natural light and analogue film techniques to create a textured, nostalgic feel. The campaign features fashion styling by Emma Kalfus, with hair styling by Keiren Street and make-up by Katie Angus, emphasizing a clean, elevated look across every portrait.
Project Le Specs · June ‘22
Le Specs captures the essence of coastal summer in its June ‘22 eyewear campaign. Shot by photographer Brydie Mack, the series leverages natural light and a warm, sun-drenched aesthetic to frame its latest collection of sunglasses and opticals against expansive ocean horizons. The work leans into a relaxed, candid editorial style, moving between lifestyle portraiture and beachside scenarios. The campaign features production by RD Productions, with beauty direction by makeup artist Ashlea Penfold. The imagery employs clean compositions and analogue film techniques to highlight the textures of the eyewear and accessories within a consistent outdoor, seaside environment.
Project Le Specs · An Ode to Summer
Le Specs captures the essence of a European summer in its latest eyewear campaign, An Ode to Summer. Through a series of sun-drenched vignettes, the project leans into a nostalgic editorial aesthetic, utilising analogue film techniques to highlight the collection across coastal and poolside settings. Photographer Brydie Mack leads the visual narrative, with fashion styling by Morgan Munday and make-up by Diana Djurdjevski. The campaign is produced by RD Productions, featuring a mix of candid portraits and lifestyle scenes that use natural light and warm, grainy textures to evoke a classic, carefree atmosphere.
Project Le Specs · Nouveau Now
Le Specs explores minimalist design language in its Nouveau Now eyewear campaign. The project focuses on a range of contemporary sunglasses and optical frames, featuring both clear acetate and chunky rectangular styles across a series of studio-based portraits. Photographer Manolo Campion and creative director Hamish Tame employ a clean, commercial aesthetic. The photography utilizes soft light and neutral studio backdrops to highlight the sculptural forms of the frames. Through a mix of tight compositions and multi-panel layouts, the imagery emphasizes product detail while maintaining a consistent visual focus on the collection's diverse silhouettes.
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