Le Specs: June ‘22
Brand
Date
Jan 2022
Description
Le Specs captures the essence of coastal summer in its June ‘22 eyewear campaign. Shot by photographer Brydie Mack, the series leverages natural light and a warm, sun-drenched aesthetic to frame its latest collection of sunglasses and opticals against expansive ocean horizons. The work leans into a relaxed, candid editorial style, moving between lifestyle portraiture and beachside scenarios. The campaign features production by RD Productions, with beauty direction by makeup artist Ashlea Penfold. The imagery employs clean compositions and analogue film techniques to highlight the textures of the eyewear and accessories within a consistent outdoor, seaside environment.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Pure White
Background
Ocean
Context
Advertising Campaign
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