Le Specs
June ‘22
Brand
ProjectJune ‘22
Date
Jan 2022
Description
Le Specs captures the essence of summer in their June ‘22 eyewear campaign, shot on location in a coastal setting. Featuring a series of editorial vignettes, the project emphasizes a relaxed, sun-drenched aesthetic across both optical and sunglasses collections. Photographer Brydie Mack utilizes natural light and analogue film techniques to frame the subjects against expansive ocean backdrops. The imagery leans into a warm, candid lifestyle tone, showcasing the brand’s latest frames through clean compositions and authentic outdoor settings. Production by RD Productions supports the series, with make-up artistry by Ashlea Penfold.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Eyewear
Color
Pure White
Background
Ocean
Context
Advertising Campaign
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