Le Specs: Nouveau Now
Brand
Date
Jan 2024
Description
Le Specs explores minimalist design language in its Nouveau Now eyewear campaign. The project focuses on a range of contemporary sunglasses and optical frames, featuring both clear acetate and chunky rectangular styles across a series of studio-based portraits. Photographer Manolo Campion and creative director Hamish Tame employ a clean, commercial aesthetic. The photography utilizes soft light and neutral studio backdrops to highlight the sculptural forms of the frames. Through a mix of tight compositions and multi-panel layouts, the imagery emphasizes product detail while maintaining a consistent visual focus on the collection's diverse silhouettes.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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