Le Specs
Nouveau Now
Brand
ProjectNouveau Now
Date
Jan 2024
Description
Le Specs explores minimalist design language in its Nouveau Now eyewear campaign. The project focuses on a range of contemporary sunglasses and optical frames, pairing sculptural silhouettes with clean, neutral studio backdrops. Photographer Manolo Campion captures a series of portrait-led compositions, directed by creative director Hamish Tame. The work leans into commercial fashion editorial aesthetics, utilizing soft, even lighting to emphasize frame detail and material texture across a variety of eyewear styles.
Style
Vertical, Commercial, Clean
Industries
Eyewear
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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