Le Specs explores minimalist design language in its Nouveau Now eyewear campaign. The project focuses on a range of contemporary sunglasses and optical frames, featuring both clear acetate and chunky rectangular styles across a series of studio-based portraits.
Photographer Manolo Campion and creative director Hamish Tame employ a clean, commercial aesthetic. The photography utilizes soft light and neutral studio backdrops to highlight the sculptural forms of the frames. Through a mix of tight compositions and multi-panel layouts, the imagery emphasizes product detail while maintaining a consistent visual focus on the collection's diverse silhouettes.