Le Specs: 2025

Jan 2025

Le Specs explores the intersection of raw industrial aesthetics and high-contrast styling in its 2025 campaign. Photographed by Manolo Campion, the project captures a diverse cast of models within expansive warehouse settings, leaning into an editorial sensibility that emphasizes texture and scale. The imagery utilizes a recurring motif of printed sky and sunset backdrops mounted on metal scaffolding, creating a sharp juxtaposition against the exposed concrete floors and steel trusses of the venue. The styling leans into contemporary streetwear, incorporating layered knitwear, metallic track jackets, and intricate jewellery to complement the varied eyewear designs. With a focus on editorial, clean, and warm visual palettes, the campaign balances the technical precision of the product with a spontaneous, high-energy atmosphere.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign