Le Specs
An Ode to Summer
Jan 2023
Le Specs captures a nostalgic, sun-drenched season in its "An Ode to Summer" fashion campaign. The editorial series leans into a cinematic, coastal aesthetic, utilizing analogue film techniques to create a warm, textured look that highlights its latest eyewear collection. Shot on location with bright natural light, the project focuses on candid, summery vignettes ranging from poolside leisure to relaxed coastal driving. Photographer Brydie Mack leads the creative visual direction, working alongside production house RD Productions to maintain the project's consistent, grain-rich aesthetic. Fashion stylist Morgan Munday and makeup artist Diana Djurdjevski define the editorial style, pairing sharp, vibrant eyewear silhouettes with classic warm-weather attire.
Editorial, Vertical, Warm
Analogue / film, Natural light
Eyewear
Advertising Campaign
