Kroger’s Zero Hunger Zero Waste initiative comes to life in this animated commercial, which uses stylized claymation to illustrate the brand’s community outreach and food donation programs. The narrative bridges the gap between local school settings and the grocery store environment, focusing on point-of-sale donation mechanics.
Developed by the team at DDB NY, the production features vibrant character designs and detailed miniature props. The project employs a blend of 3D render and CGI techniques to maintain a warm, clean aesthetic, complemented by custom music and sound design from MAS-Music and Strategy.
