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Kith: Kith Women Winter 2025 Campaign

Brand
Date

Nov 2025

Description

The Kith Women Winter 2025 campaign explores the intersection of high-end outerwear and urban utility. Set against the backdrop of metropolitan rooftops and industrial architecture, the imagery balances structured tailoring with relaxed streetwear sensibilities. The collection highlights rich fabrications, featuring faux fur collars, pinstripe wool, and heavy layering to navigate the cold-weather season. Photographer Coni Tarallo captures the edit through a mix of soft natural daylight and moody, low-key nocturnal lighting. The campaign leans into an editorial aesthetic, utilizing analogue film textures and gritty urban masonry to ground the sophisticated silhouettes. Creative direction by Ronnie Fieg, combined with fashion styling by Eugene Tong, emphasizes a clean, tactile approach to winter dressing. The series features model Aqua Parios, with hair styling by Chika Nishiyama and makeup by Dmitry Kukushkin, ensuring a cohesive, minimalist finish across both daylight and evening settings.

Style

Editorial, Vertical

Techniques

Natural light

Background

Rooftop

Context

Advertising Campaign

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