Kith: Kith x Auralee 2024 Collection
Brand
Date
Oct 2024
Description
Kith and Auralee collaborate for this designer fashion collection, presented through a series of editorial portraits. The campaign highlights a focus on tactile layering, featuring structured outerwear, wool coats, and quilted puffer silhouettes in a muted, earthy colour palette. Photographer Ian Evan Lam captures the collection with soft natural light, set against minimal, paneled backdrops that emphasize the refined textures of the garments. With creative direction by Ronnie Fieg and styling by Eugene Tong, the editorial features model Jecardi Sykes showcasing an array of cold-weather apparel and accessories.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
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