Kith
Kith x Auralee 2024 Collection
Brand
Date
Oct 2024
Description
Kith and Auralee collaborate for this 2024 collection, a fashion editorial series focusing on seasonal outerwear and layering. The campaign centers on a tonal, muted aesthetic that prioritizes tactile fabric textures, featuring structured wool coats, quilted puffer jackets, and signature headwear. Photographer Ian Evan Lam captures the range in a clean, vertical format, working under the creative direction of Ronnie Fieg. Styling by Eugene Tong emphasizes the collection's refined layering and natural light, positioning the garments against neutral, paneled environments to highlight the material quality of the pieces.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Context
Advertising Campaign
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