Instacart

Instacart · The Male Shopper Project

In a refreshing pivot for e-commerce platforms, Instacart launches The Male Shopper Project, a witty editorial brand campaign that deftly leans into cultural stereotypes surrounding grocery shopping habits. The spot features television personality Antoni Porowski, who anchors the narrative with his signature charm while sitting opposite a skeptical host in a lively, conversational podcast setting. The visual language is defined by a bold, brightly lit aesthetic featuring geometric triangle backdrops that pop against the screen. By utilizing live-action technique and clever slow motion inserts to punctuate the comedic beats, the film transforms relatable social media grievances into a polished commercial piece that feels both timely and authentic. The creative direction from the Instacart team effectively bridges the gap between digital consumer frustration and the convenience of the service itself, grounding the humor in a polished lifestyle framework. By prioritizing sharp dialogue and character-driven comedy over high-gloss artifice, the production succeeds in positioning the brand as a partner in modern domestic life. The final result is a clever, high-energy commentary on modern consumption that feels right at home in today’s social-first landscape, proving that retail advertising can indeed benefit from a healthy dose of self-awareness and a personality-forward approach that resonates deeply with an online audience hungry for genuine, lighthearted engagement.

Instacart · For Papa! | Instacart Big Game Commercial

Instacart debuts a new campaign for the Big Game, leaning into a retro television aesthetic to highlight the platform's grocery delivery service. The spot features two lead vocalists performing on a tiered studio stage, complete with 1980s-inspired costumes and warm, cinematic lighting. Developed by agencies BBDO New York and McCann New York, the film utilizes live-action techniques to capture a nostalgic studio performance atmosphere. Production was handled by MJZ, with music and sound design by Squeak E. Clean and post-production work by Final Cut US and Significant Others.

Instacart · Bananas | Instacart Big Game Commercial

Instacart debuts a high-energy commercial for the Big Game, reimagining the grocery delivery experience through the lens of a 1970s TV variety show. The film features a choreographed musical performance, complete with vibrant green satin jumpsuits and a cast of performers in fruit costumes dancing across a multi-tiered stage. Developed in collaboration with agencies McCann New York and BBDO New York, the spot leans into a retro aesthetic through deliberate stage design and dynamic lighting. The production, managed by MJZ, utilizes live-action techniques to blend musical comedy with product promotion, supported by sound design from Squeak E. Clean and post-production work by Significant Others and Final Cut US.

Instacart · Goals - Super Bowl Teaser

Instacart · Harmonizing - Super Bowl Teaser

Instacart · Polar Bear

Instacart · Fizz