Instacart
Featured Instacart projects
This week's top Instacart projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Instacart · Chili
Instacart spotlights the intersection of television nostalgia and home cooking in this commercial spot titled 'Chili'. The film features a home viewer recreating a familiar cultural moment by ordering ingredients through the Instacart app. Following the digital order, the narrative transitions to the physical preparation of fresh produce and pantry staples. Utilizing live-action technique, the project bridges the gap between digital convenience and the tactile process of domestic food preparation.
Instacart · The Male Shopper Project
In a refreshing pivot for e-commerce platforms, Instacart launches The Male Shopper Project, a witty editorial brand campaign that deftly leans into cultural stereotypes surrounding grocery shopping habits. The spot features television personality Antoni Porowski, who anchors the narrative with his signature charm while sitting opposite a skeptical host in a lively, conversational podcast setting. The visual language is defined by a bold, brightly lit aesthetic featuring geometric triangle backdrops that pop against the screen. By utilizing live-action technique and clever slow motion inserts to punctuate the comedic beats, the film transforms relatable social media grievances into a polished commercial piece that feels both timely and authentic. The creative direction from the Instacart team effectively bridges the gap between digital consumer frustration and the convenience of the service itself, grounding the humor in a polished lifestyle framework. By prioritizing sharp dialogue and character-driven comedy over high-gloss artifice, the production succeeds in positioning the brand as a partner in modern domestic life. The final result is a clever, high-energy commentary on modern consumption that feels right at home in today’s social-first landscape, proving that retail advertising can indeed benefit from a healthy dose of self-awareness and a personality-forward approach that resonates deeply with an online audience hungry for genuine, lighthearted engagement.
Instacart · For Papa! | Instacart Big Game Commercial
Instacart debuts a new campaign for the Big Game, leaning into a retro television aesthetic to highlight the platform's grocery delivery service. The spot features two lead vocalists performing on a tiered studio stage, complete with 1980s-inspired costumes and warm, cinematic lighting. Developed by agencies BBDO New York and McCann New York, the film utilizes live-action techniques to capture a nostalgic studio performance atmosphere. Production was handled by MJZ, with music and sound design by Squeak E. Clean and post-production work by Final Cut US and Significant Others.
Instacart · Bananas | Instacart Big Game Commercial
Instacart debuts a high-energy commercial for the Big Game, reimagining the grocery delivery experience through the lens of a 1970s TV variety show. The film features a choreographed musical performance, complete with vibrant green satin jumpsuits and a cast of performers in fruit costumes dancing across a multi-tiered stage. Developed in collaboration with agencies McCann New York and BBDO New York, the spot leans into a retro aesthetic through deliberate stage design and dynamic lighting. The production, managed by MJZ, utilizes live-action techniques to blend musical comedy with product promotion, supported by sound design from Squeak E. Clean and post-production work by Significant Others and Final Cut US.
Instacart · Goals - Super Bowl Teaser
This commercial for Instacart, titled 'Goals - Super Bowl Teaser', leans into a nostalgic, theatrical aesthetic to frame the e-commerce platform's retail offering. Captured with a retro sensibility, the spot features two figures in 1970s-style costume, set against a stage-lit backdrop that highlights the brand's signature green identity. The production employs a distinct analogue film look, utilising Super 8 / 16mm textures and desaturated tones to evoke the feeling of a vintage television broadcast. The scene focuses on a playful, live-action interaction centered around a shopping bag, maintaining a consistent period-specific tone throughout the short-form content.
Instacart · Harmonizing - Super Bowl Teaser
Instacart debuts a Super Bowl teaser titled 'Harmonizing,' positioning the grocery delivery service within a theatrical, 1970s television studio setting. The creative leans into a retro aesthetic, utilizing analogue film styling and flash photography techniques to establish a distinct, humorous tone. The spot features two performers in matching green satin costumes seated on a retro set, centered around a grocery bag filled with produce. The production highlights the brand through a comedic musical performance, executed with a documentary-style approach to the studio environment.
Instacart · Polar Bear
Instacart’s Polar Bear campaign introduces an animated character traversing a detailed, miniature winter landscape. The production combines live-action technique with tactile stop-motion craftwork, utilizing warm lighting to highlight intricate holiday props and seasonal set design. Developed by Local Produce, the project leans into a cinematic and nostalgic aesthetic. Technical execution involved collaboration across several studios, with RadicalMedia and Starburns Industries leading production, and VFX work provided by radioaktive film, Starburns Industries, Local Produce, and Swing Shift Post. Sound design and musical composition were handled by Boom Box Post and Department of Music.
Instacart · Fizz
Instacart introduces Fizz, a dedicated mobile interface designed to centralize beverage delivery and social shopping experiences. Developed by Explorers Club, the project prioritizes functional navigation, featuring group cart capabilities and streamlined ordering paths for snacks and cocktail components. The visual identity leans into a clean, minimalist aesthetic. It utilizes vibrant pastel gradients and playful typography, rendered through precise motion graphics that guide users across promotional landing screens and into clear shopping categories.
Instacart · 'Arrived' | Music Licensing
Instacart delivers a fast-paced retail spot titled 'Arrived,' which follows a basketball as it traverses a series of neighborhood and urban environments. The film uses a continuous motion technique to guide the viewer from city streets and sidewalks to park pathways, emphasizing the persistent journey of the ball through various settings. This commercial features clean, live-action footage that focuses on the fluid trajectory of the ball as it interacts with the passing landscape. Sound design by Swell Sound provides the rhythmic audio backdrop for this movement-driven project.
Instacart · Super Bowl Trick Daddy 'Take it to Da House'
Instacart’s Super Bowl campaign, 'Take It To Da House,' presents a high-energy commercial featuring a playful cast of animals. The production utilizes stylized CGI and complex animation to bring a diverse group of characters—including dachshunds in hot dog costumes and a diaper-clad capuchin monkey—into vibrant urban and park settings. Captured in natural light, the sequence moves between grassy landscapes and city streets. The project relies on layered VFX to integrate the whimsical animal pack into the environment, with sound design provided by Swell Sound.
Instacart · Snacks
This commercial spot for Instacart leans into a blend of heritage animation and contemporary retail, featuring a narrative arc that moves from classic Peanuts character interactions to a domestic setting. The film follows a user coordinating a grocery order through the Instacart mobile app to assemble a custom snack selection, highlighting the service's delivery workflow. Utilizing a clean, live-action technique, the production contrasts familiar animated sequences with the practical convenience of digital grocery platforms. The narrative focuses on the receipt and unpacking of goods, specifically showcasing the brand's reusable delivery packaging within a residential kitchen environment.
Instacart · When You Can't Take Your Bed To the Store
Instacart’s 'When You Can't Take Your Bed To the Store' campaign leans into a humorous premise to highlight the convenience of grocery delivery. The film follows a subject resting in a large pink bed positioned directly on the sidewalk outside of a shop, utilizing a live-action technique to bridge the gap between indoor comfort and outdoor errands. The commercial, produced by Sarah Kallas, frames the absurdity of the scene through a series of wide shots and intimate close-ups. With sound design by Squeak E Clean Studios and creative contributions from Michael Gross, the spot focuses on the ease of ordering items without leaving home.
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