Instacart Super Bowl Trick Daddy 'Take it to Da House' 2026

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Instacart’s Super Bowl campaign, 'Take It To Da House,' presents a high-energy commercial featuring a playful cast of animals. The production utilizes stylized CGI and complex animation to bring a diverse group of characters—including dachshunds in hot dog costumes and a diaper-clad capuchin monkey—into vibrant urban and park settings. Captured in natural light, the sequence moves between grassy landscapes and city streets. The project relies on layered VFX to integrate the whimsical animal pack into the environment, with sound design provided by Swell Sound.