Instacart debuts a Super Bowl teaser titled 'Harmonizing,' positioning the grocery delivery service within a theatrical, 1970s television studio setting. The creative leans into a retro aesthetic, utilizing analogue film styling and flash photography techniques to establish a distinct, humorous tone.
The spot features two performers in matching green satin costumes seated on a retro set, centered around a grocery bag filled with produce. The production highlights the brand through a comedic musical performance, executed with a documentary-style approach to the studio environment.
