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Instacart Polar Bear 2025

About

Instacart’s Polar Bear campaign introduces an animated character traversing a detailed, miniature winter landscape. The production combines live-action technique with tactile stop-motion craftwork, utilizing warm lighting to highlight intricate holiday props and seasonal set design. Developed by Local Produce, the project leans into a cinematic and nostalgic aesthetic. Technical execution involved collaboration across several studios, with RadicalMedia and Starburns Industries leading production, and VFX work provided by radioaktive film, Starburns Industries, Local Produce, and Swing Shift Post. Sound design and musical composition were handled by Boom Box Post and Department of Music.

Brand

Instacart

Credits

Local Produce
Agency / Creative
RadicalMedia US
Production
radioaktive film
Post Production / VFX
Starburns Industries
Production
Local Produce
Post Production / VFX

Industries

E-commerce Platforms

Styles

HorizontalCinematicCleanNostalgic

Techniques

Animation
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