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  • ·Launching A Partnership That Rewrites Speed and Innovation

HP, Ferrari: Launching A Partnership That Rewrites Speed and Innovation

Brands
HP Ferrari
Date

Feb 2025

Description

HP and Ferrari collaborate in this campaign highlighting the convergence of high-performance automotive engineering and advanced computing. The film captures the intensity of the Formula One circuit, framing the racing environment through technical drone footage and precise interior cockpit perspectives. Produced by The Charles Group, the narrative balances raw track action with intricate 3D render and CGI visualizations of the vehicle's engine components. By focusing on telemetry and aerodynamic precision, the creative underscores the shared technical values between the two brands.

Style

Horizontal, Action, Cinematic

Techniques

3D render / CGI, Drone footage

Industries
Luxury Automotive Motorsport
Event

Formula 1 Grand Prix

Color
Crimson
Pure White
Background

Road

Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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