HP The Cookie Problem 2025

About

The Cookie Problem is a commercial campaign for HP, developed by production house Ruffian. The narrative follows a young student working through a math assignment at her desk before using an HP printer to output her completed worksheet. The film transitions from the intimate setting of a bedroom into an industrial cookie manufacturing facility, where computer-generated designs are rendered as edible products. The visual language leans into a cinematic, warm aesthetic, contrasting the ambient blue tones of the workstation with the nostalgic atmosphere of the interior space. This live-action piece explores the intersection of digital productivity and physical manufacturing, with sound design by Citizen Music.