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HP HP Elite Dragonfly product launch activation 2025

About

HP introduces the Elite Dragonfly laptop through a targeted product launch activation. The campaign utilizes a blend of live-action technique and 3D render/CGI to showcase the hardware design. Developed by agency The Department, the piece focuses on the lightweight form factor and tactile details of the device against an atmospheric, dark-toned background. The visual execution favors a clean, professional aesthetic to highlight the machine's material construction.

Brand

HP

Credits

The Department
Agency / Creative

Industries

Consumer Electronics

Styles

HorizontalCommercialClean

Techniques

3D render / CGI
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