HP HP Elite Dragonfly product launch activation - BTS 2025

About

This behind-the-scenes film documents the product launch activation for the HP Elite Dragonfly. The production details the development of an intricate public installation, set against the backdrop of an urban environment, while highlighting the design inspiration behind the lightweight device constructed from ocean-bound plastics. Produced in a documentary style, the film features interviews with the creative team at The Department, who directed the project. The visuals capture the assembly of the installation and shift between interior office spaces and exterior nighttime settings, utilizing natural lighting throughout the live-action sequences.