Man seated on wooden chair holding reins outdoors with Hermes travel bag and accessories

Man wearing tan jacket and white trousers holding leather reins in Hermes Ride On campaign against a warm textured backdrop.

Man seated on a folding chair holding leather reins in an outdoor setting with Hermes branding.

Man wearing dark jacket and silk scarf holding equestrian gear with Hermès leather bag and saddle in background

Model in blue shirt and black pants pulling on a tall riding boot, surrounded by Hermes luggage, boots, and leather saddles.

Model in blue shirt and tall black boots leaning back outdoors with wind in her hair amid leather bags and equestrian equipment

Woman in a yellow sweater and silk scarf holding reins against a textured terracotta wall with Hermes luggage

Model wearing yellow jacket, silk scarf, and tall boots holding leather reins against a pink wall with Hermes accessories.

Model seated on a wooden chair holding leather reins against a warm textured pink wall for Hermes Ride On campaign

Model seated on a wooden chair holding leather reins outdoors with Hermès bags and a green silk scarf in the foreground

A female model posing outdoors alongside a man, surrounded by luxury leather bags and silk scarves for Hermes.

Models posing with Hermes leather bags and a large black and white patterned silk scarf outdoors against a pink wall

Hermes Ride On 2026

About

Hermes presents Ride On, a luxury fashion campaign that channels an adventurous spirit through a series of polished, equestrian-inspired visuals. Set against warm, textured terracotta backdrops, the series explores the house's heritage by juxtaposing traditional leather goods and silk accessories with dynamic, outdoor staging. The production leans into natural light and golden hour tones to highlight the tactile qualities of the collection, from travel trunks and saddles to patterned scarves. Creative direction by Fabien Mouillard and photography by Mikael Jansson define the aesthetic, featuring models Stella Hanan and Matthew Seymour in compositions that balance motion and stillness. Styling by Elodie David, with hair by James Pecis and makeup by Hannah Murray, completes the editorial look, produced by ICONOCLAST.