Hermes

Mar 2026

For the latest edition of Le Monde d'Hermès 88, photographer Michael Hauptman delivers a masterful exploration of the intersection between human artifice and the raw, unyielding scale of the natural world. This luxury fashion editorial campaign operates through a series of striking split-composition images that invite the viewer to bridge the gap between intimate, tactile portraits and the sweeping, arid grandeur of volcanic landscapes and industrial observatories. Under the precise art direction of Eric Wrenn, the project channels a sophisticated, minimalist aesthetic, where the precision of high-end garments—featuring intricate knit patterns, structured leather outerwear, and refined tailoring—finds its mirror in the geometric rigor of hexagonal mirrored arrays and metallic telescope scaffolding. With expert fashion styling by Beat Bolliger, the narrative feels both grounded and celestial, leaning into a muted, earth-toned palette that emphasizes natural textures against clean architectural lines. By utilizing soft natural light to define both the jawlines of models like Siquan Wang, Malaha Camara, and Nakul Bhardwaj and the granular surface of a sun-filled frame, Hauptman avoids traditional high-gloss fashion tropes. Instead, the imagery leans into a cinematic, editorial quality that highlights the interplay between the organic human form and industrial engineering, resulting in a cohesive visual journey that is as much about atmospheric storytelling as it is about the quintessential elegance of Hermès.

Editorial

Natural light

Luxury Fashion Houses, Fashion