Hermes

Mar 2026

At the Hermes Show campaign captures the pinnacle of modern luxury fashion houses through a series of striking images that lean into the brand's heritage of fine craftsmanship and tactile innovation. Under the guidance of creative directors Charles Levai and Kevin Tekinel, the project establishes a visual language that is both disciplined and opulent, perfectly mirroring the vision of designer Nadège Vanhee-Cybulski. Photographer Johnny Dufort brings an exacting eye to the series, utilizing precise studio strobe lighting to emphasize the interplay between rich leather, plush fur, and fluid silk. By placing models Alex Consani, Grace Hartzel, and Stella Hanan against a sharp, seamless blue-to-white gradient background, the campaign adopts a stark editorial aesthetic that allows the intricate silhouettes to take center stage. Fashion editor and stylist Max Pearmain anchors the collection by curating monochromatic leather ensembles and oversized wool coats that showcase structural volume, while makeup artist Gregoris Pyrpylis and hair stylist Anthony Turner provide the polished, minimal finish required to ground such high-fashion concepts. As an exemplar of professional editorial portraiture, the work functions as a masterclass in texture and contrast. It is a refined exploration of the Hermes identity, balancing the rigidity of tailored outerwear with the soft, inviting appeal of luxury accessories, creating a narrative that feels both timelessly elegant and distinctly contemporary in its execution.

Editorial, Vertical

Studio strobe

Luxury Fashion Houses, Fashion