Hammerson
Featured Hammerson projects
This week's top Hammerson projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hammerson · 'Witness Impossible Together' at the FanStand
Hammerson presents 'Witness Impossible Together' at the FanStand, a sports-focused campaign that explores human resilience within athletic environments. The film moves through a series of training spaces, capturing individuals with prosthetic limbs as they prepare for activity on running tracks, in swimming pools, and on the basketball court. Developed by Unbound, the creative approach utilizes live-action technique and slow motion to emphasize the physical mechanics of movement. The imagery focuses on the relationship between athlete and equipment, using cinematic framing to depict the process of preparing for sports performance.
Hammerson · 'Witness History Together' at the FandStand
Hammerson highlights the shared experience of live events in this commercial campaign, 'Witness History Together' at the FandStand. Produced by the team at Unbound, the project balances energetic live-action capture with intentional motion graphics to convey the atmosphere of a stadium environment. The film transitions between candid reactions from a diverse crowd and high-intensity shots of athletes on the track. By integrating graphic line elements against solid colored backgrounds, the piece establishes a rhythm that focuses on the interplay between the spectator experience and the event itself.
Hammerson · 'Witness Drama Together' at the FanStand
Hammerson brings the intensity of live tennis to public retail environments in 'Witness Drama Together' at the FanStand. Developed in collaboration with agency Unbound, this commercial video bridges the gap between major sporting events and communal viewing experiences. The project channels the excitement of the sport through high-energy sequences, utilizing a mix of drone footage and slow motion captures. Aerial perspectives of the grass courts are paired with tight shots of spectator reactions, emphasizing the collective atmosphere of the FanStand experience. The edit maintains a fast pace throughout.
Hammerson · Make a Day of It
Hammerson invites a focus on everyday companionship with its 'Make a Day of It' campaign. Developed by agency Unbound, the project spotlights a series of candid moments shared between two friends during a day out, leaning into a lighthearted and warm aesthetic. The creative execution employs a live-action technique to capture genuine interactions, leaning into a lifestyle-focused visual language. The production emphasizes a clean, grounded approach to retail storytelling.
Hammerson · Silent Night
Hammerson’s 'Silent Night' campaign, created by agency Unbound, examines the tension between digital distraction and human connection during the festive season. The project captures a series of vignettes featuring a diverse cast across various indoor settings, including living rooms and dining tables, where individuals initially focus on their smartphones before choosing to engage with one another. Moving between the cool, blue-toned glow of screen-illuminated isolation and the warmth of shared moments, the live-action commercial emphasizes the transition toward presence. The narrative arc shifts from individual detachment to collective interaction, grounding its message in the contrast between physical proximity and genuine connection.
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