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Hammerson: Make a Day of It

Date

Nov 2024

Description

Hammerson invites a focus on everyday companionship with its 'Make a Day of It' campaign. Developed by agency Unbound, the project spotlights a series of candid moments shared between two friends during a day out, leaning into a lighthearted and warm aesthetic. The creative execution employs a live-action technique to capture genuine interactions, leaning into a lifestyle-focused visual language. The production emphasizes a clean, grounded approach to retail storytelling.

Style

Lifestyle, Vertical, Clean

Background

Garage

Context

TVC / TV Commercial

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