Hammerson
Make a Day of It
Brand
ProjectMake a Day of It
Date
Nov 2024
Description
Hammerson presents 'Make a Day of It,' a campaign centered on the everyday appeal of shopping and social outings. Produced by agency Unbound, the project leans into a warm, lighthearted tone, focusing on candid moments between friends during transit. Utilizing a live-action technique, the video captures a series of interactions that emphasize connection and shared experience within a retail environment. The creative approach prioritizes a clean, lifestyle-oriented aesthetic throughout the spot.
Style
Lifestyle, Vertical, Clean
Industries
Department Stores
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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