Hammerson
'Witness History Together' at the FandStand
Brand
Date
Nov 2024
Description
Hammerson invites viewers into the energy of the stadium with its 'Witness History Together' commercial campaign. Centered on the atmosphere at the FandStand, the project bridges the gap between spectator excitement and the intensity of athletic performance. Developed by Unbound, the campaign utilizes a blend of live-action technique and motion graphics to frame the retail and sports-adjacent experience. Energetic sequences of crowds and track athletes are punctuated by rhythmic graphic transitions and bold, solid-colored backdrops to maintain a fast-paced aesthetic.
Style
Horizontal, Commercial, Action
Techniques
Motion Graphics
Industries
Big Box Retail
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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