Hammerson
Silent Night
Brand
ProjectSilent Night
Date
Nov 2024
Description
The Silent Night advertising campaign for Hammerson explores the intersection of digital habit and human interaction during the festive season. Developed by agency Unbound, the project utilizes live-action technique to capture the contrast between isolated individuals preoccupied with smartphone use and the return to tangible, present connection. The visual narrative transitions from the cool, harsh glow of digital screens within indoor environments to the warmth of shared physical moments. The campaign focuses on shifting the atmosphere through lighting and proximity, observing a diverse cast as they move from distraction to engagement.
Style
Horizontal, Commercial, Clean
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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