Hammerson: 'Witness Impossible Together' at the FanStand
Brand
Date
Nov 2024
Description
Hammerson presents 'Witness Impossible Together' at the FanStand, a sports-focused campaign that explores human resilience within athletic environments. The film moves through a series of training spaces, capturing individuals with prosthetic limbs as they prepare for activity on running tracks, in swimming pools, and on the basketball court. Developed by Unbound, the creative approach utilizes live-action technique and slow motion to emphasize the physical mechanics of movement. The imagery focuses on the relationship between athlete and equipment, using cinematic framing to depict the process of preparing for sports performance.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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