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Hammerson

'Witness Drama Together' at the FanStand
Date

Nov 2024

Description

Hammerson brings the intensity of live tennis to public retail environments with its 'Witness Drama Together' campaign. Produced in collaboration with agency Unbound, the project leverages dynamic drone footage and slow motion captures to bridge the gap between high-stakes sport and communal viewing spaces. The commercial focuses on the duality of the tennis experience, juxtaposing wide, sweeping aerial shots of grass courts with intimate close-ups of spectator reactions. By highlighting the energy of the crowd, the work frames the FanStand as a central hub for shared sports moments.

Style

Horizontal, Commercial, Action, Clean

Techniques

Slow motion, Drone footage

Industries

Tennis

Event

Wimbledon

Color
Forest Green
Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial

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