Hammerson
'Witness Drama Together' at the FanStand
Brand
Date
Nov 2024
Description
Hammerson brings the intensity of live tennis to public retail environments with its 'Witness Drama Together' campaign. Produced in collaboration with agency Unbound, the project leverages dynamic drone footage and slow motion captures to bridge the gap between high-stakes sport and communal viewing spaces. The commercial focuses on the duality of the tennis experience, juxtaposing wide, sweeping aerial shots of grass courts with intimate close-ups of spectator reactions. By highlighting the energy of the crowd, the work frames the FanStand as a central hub for shared sports moments.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion, Drone footage
Industries
Tennis
Event
Wimbledon
Color
Forest Green
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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