GWM

GWM · Chuck It In The Ute

GWM presents 'Chuck It In The Ute,' a commercial campaign that highlights the utility and capability of its latest pickup model. Set against a sprawling rural landscape, the narrative leans into the contrast between formal wedding events and the rugged nature of the vehicle. Produced by GREATERGOOD, the spot utilizes live-action techniques to frame the truck navigating diverse terrains, including grassy hills and riverbanks. The cinematic visual language is defined by a desaturated palette, underscoring the automotive aesthetic across the production.

GWM · BE MORE TANK

GWM introduces the BE MORE TANK campaign, a commercial project highlighting the off-road capabilities of their latest vehicle. The film follows a driver navigating a beige SUV through a rugged, rural landscape, capturing the journey through a blend of cinematic live-action footage and high-angle drone photography. Developed by agency Thinkerbell with production by The Producers and post-production work by Manimal Post, the project leans into a grounded, outdoor aesthetic. The commercial uses natural lighting to emphasise the terrain and the vehicle's performance across varied ground.

GWM · Live a Little mORA

GWM leans into the kinetic energy of the modern urban environment with its latest commercial campaign, Live a Little mORA. By positioning the electric hatchback as a vibrant protagonist within a bustling cityscape, the project effectively captures the intersection of luxury automotive design and spirited, everyday functionality. The narrative unfolds through a series of rhythmic, dynamic vignettes that highlight the vehicle's seamless dashboard touchscreen and polished alloy wheels, grounding high-tech performance in relatable, character-driven moments. This commercial relies on a sophisticated live-action technique to bridge the gap between technical specs and lifestyle aspirations, using a bright, sun-drenched color palette that makes the light blue vehicle pop against the asphalt. Through the lens of cinematic storytelling, the work emphasizes how thoughtful, contemporary design can elevate the routine commute into a playful experience. Produced by Clockwork Films with a sharp creative vision provided by Thinkerbell, the project maintains a consistent pulse, utilizing slow motion to draw the viewer into the details of the car's interior while keeping the wider atmosphere light and inviting. Ultimately, the film avoids the cold aesthetic often associated with electric vehicle marketing, opting instead for a warm, accessible identity that feels both premium and genuinely human-centric. By focusing on the interplay of speed and comfort, the campaign solidifies the GWM brand as a forward-thinking leader in the shifting automotive market.

GWM · Hi4T DOCO

GWM presents the Hi4T DOCO challenge, a campaign highlighting the SUV's performance capabilities across demanding off-road environments. The project documents the vehicle navigating steep mountain terrain and technical dirt tracks, balancing on-the-ground driving sequences with aerial drone footage. Produced by Hype Republic with creative by Thinkerbell, the film utilizes a live-action technique to capture the SUV in rugged alpine settings. The narrative centers on the vehicle's endurance during a wilderness challenge, set against an earthy, overcast landscape.

GWM · More Can Do

GWM presents 'More Can Do', a commercial spot that highlights the versatility of the pickup truck within a family and community context. Produced by Rabbit with creative direction from Thinkerbell, the film follows a protagonist balancing household chores with local neighborhood contributions. The narrative uses natural lighting to capture suburban and domestic settings, leaning into a clean, live-action aesthetic. Post-production and VFX were handled by The Editors, with sound design and music composition provided by Rumble Studios and Electric Sheep.

GWM · Chuck More In

GWM · The Carpool

GWM · Oooh!

GWM · Plug-in Hybrid Electric Pants (PHEP)

GWM · A Bit More Adventure

GWM · Be More Tank - Social

GWM · Be More Tank