GWM
Featured GWM projects
This week's top GWM projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
GWM · Chuck It In The Ute
GWM presents 'Chuck It In The Ute,' a commercial campaign that highlights the utility and capability of its latest pickup model. Set against a sprawling rural landscape, the narrative leans into the contrast between formal wedding events and the rugged nature of the vehicle. Produced by GREATERGOOD, the spot utilizes live-action techniques to frame the truck navigating diverse terrains, including grassy hills and riverbanks. The cinematic visual language is defined by a desaturated palette, underscoring the automotive aesthetic across the production.
GWM · BE MORE TANK
GWM introduces the BE MORE TANK campaign, a commercial project highlighting the off-road capabilities of their latest vehicle. The film follows a driver navigating a beige SUV through a rugged, rural landscape, capturing the journey through a blend of cinematic live-action footage and high-angle drone photography. Developed by agency Thinkerbell with production by The Producers and post-production work by Manimal Post, the project leans into a grounded, outdoor aesthetic. The commercial uses natural lighting to emphasise the terrain and the vehicle's performance across varied ground.
GWM · Live a Little mORA
GWM leans into the kinetic energy of the modern urban environment with its latest commercial campaign, Live a Little mORA. By positioning the electric hatchback as a vibrant protagonist within a bustling cityscape, the project effectively captures the intersection of luxury automotive design and spirited, everyday functionality. The narrative unfolds through a series of rhythmic, dynamic vignettes that highlight the vehicle's seamless dashboard touchscreen and polished alloy wheels, grounding high-tech performance in relatable, character-driven moments. This commercial relies on a sophisticated live-action technique to bridge the gap between technical specs and lifestyle aspirations, using a bright, sun-drenched color palette that makes the light blue vehicle pop against the asphalt. Through the lens of cinematic storytelling, the work emphasizes how thoughtful, contemporary design can elevate the routine commute into a playful experience. Produced by Clockwork Films with a sharp creative vision provided by Thinkerbell, the project maintains a consistent pulse, utilizing slow motion to draw the viewer into the details of the car's interior while keeping the wider atmosphere light and inviting. Ultimately, the film avoids the cold aesthetic often associated with electric vehicle marketing, opting instead for a warm, accessible identity that feels both premium and genuinely human-centric. By focusing on the interplay of speed and comfort, the campaign solidifies the GWM brand as a forward-thinking leader in the shifting automotive market.
GWM · Hi4T DOCO
GWM presents the Hi4T DOCO challenge, a campaign highlighting the SUV's performance capabilities across demanding off-road environments. The project documents the vehicle navigating steep mountain terrain and technical dirt tracks, balancing on-the-ground driving sequences with aerial drone footage. Produced by Hype Republic with creative by Thinkerbell, the film utilizes a live-action technique to capture the SUV in rugged alpine settings. The narrative centers on the vehicle's endurance during a wilderness challenge, set against an earthy, overcast landscape.
GWM · More Can Do
GWM presents 'More Can Do', a commercial spot that highlights the versatility of the pickup truck within a family and community context. Produced by Rabbit with creative direction from Thinkerbell, the film follows a protagonist balancing household chores with local neighborhood contributions. The narrative uses natural lighting to capture suburban and domestic settings, leaning into a clean, live-action aesthetic. Post-production and VFX were handled by The Editors, with sound design and music composition provided by Rumble Studios and Electric Sheep.
GWM · Chuck More In
GWM launches its 'Chuck More In' campaign, a cinematic commercial showcasing the utility of its latest pickup truck. The film interrupts a traditional outdoor wedding ceremony, contrasting the serene, lush landscape under an overcast sky with the pragmatic action of loading equipment into the vehicle's bed. Developed with creative agency Thinkerbell and production house MOFA, the spot leans into a humorous narrative to highlight the vehicle's functional capacity. The project utilizes live-action technique to capture the unexpected encounter, maintaining a gritty, grainy aesthetic throughout the outdoor sequences.
GWM · The Carpool
GWM spotlights the technical capabilities of the Cannon Alpha Plug-in Hybrid in this commercial spot, "The Carpool." The film demonstrates the vehicle's V2L (Vehicle-to-Load) functionality, capturing the transition from coastal transit to powering outdoor lifestyle equipment. Produced with a clean, polished aesthetic, the live-action spot utilizes natural lighting to ground the vehicle in outdoor settings. The narrative centers on the practical application of the ute’s electric power, concluding with a sequence featuring a portable hot tub fully operational via the vehicle's charging system. Thinkerbell served as the agency and creative lead for the production.
GWM · Oooh!
GWM introduces the Oooh! with a commercial spot showcasing its new sport utility vehicle. The project, produced by MOFA with creative by Thinkerbell, highlights the model's design and digital interface through a series of sequences set in urban environments. The film transitions from the driver’s perspective inside a concrete garage to everyday street scenes, captured using live-action technique. The visual approach leans into a cinematic, desaturated aesthetic with cool tones to focus on the vehicle's interior technology and exterior form, supported by audio work from Rumble Sound and media strategy by Atomic 212°.
GWM · Plug-in Hybrid Electric Pants (PHEP)
GWM explores the intersection of automotive engineering and wearable technology in the promotional project, Plug-in Hybrid Electric Pants (PHEP). The work frames the hypothesis of integrating vehicle charging capability into apparel through a series of conceptual diagrams and live-action sequences. Produced by Vert with creative input from Thinkerbell, the film employs a minimalist aesthetic characterized by structured grey backgrounds and technical motion graphics. The visual identity leans into the brand’s automotive roots, highlighting charging ports and apparel connections through precise, grid-patterned graphic design and distinct red accent markers.
GWM · A Bit More Adventure
GWM presents A Bit More Adventure, a commercial campaign highlighting the vehicle's off-road capabilities across varying rural terrain. The production captures the car navigating muddy paths and rain-slicked country roads, contrasting exterior tracking shots with close-up views of the interior dashboard technology. Developed with creative direction by Thinkerbell and production by The Producers, the spot utilizes a desaturated palette and natural lighting to establish a grounded, realistic atmosphere. The live-action technique emphasizes movement and vehicle handling through dynamic camera angles and detailed road interaction shots.
GWM · Be More Tank - Social
GWM introduces the latest campaign for the Tank SUV, a project designed for social distribution that highlights the vehicle's rugged off-road performance in challenging outdoor environments. The creative direction, led by the team at Thinkerbell, focuses on the SUV's agility across bushland terrain. Production duties were handled by Good Oil, utilising a mix of live-action technique and drone footage to capture the vehicle's capabilities. The social-first commercial incorporates bespoke music and sound design by Electric Sheep, supporting a wider call-to-action that invites the audience to contribute their own user-generated content.
GWM · Be More Tank
The 'Be More Tank' campaign for GWM introduces the SUV through the perspective of a young observer, tracking the vehicle across a variety of indoor and outdoor environments. Developed by agency Thinkerbell with production by Good Oil, the commercial utilizes live-action technique to ground the vehicle in everyday scenes. Music and sound design by Electric Sheep complements the visual narrative, which leans into cinematic lighting and distinct color grading to establish a consistent tone. The project explores the automotive category through a minimalist lens, focusing on the interplay between the subject and its surroundings.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
