GWM

Sep 2026

GWM leans into the kinetic energy of the modern urban environment with its latest commercial campaign, Live a Little mORA. By positioning the electric hatchback as a vibrant protagonist within a bustling cityscape, the project effectively captures the intersection of luxury automotive design and spirited, everyday functionality. The narrative unfolds through a series of rhythmic, dynamic vignettes that highlight the vehicle's seamless dashboard touchscreen and polished alloy wheels, grounding high-tech performance in relatable, character-driven moments. This commercial relies on a sophisticated live-action technique to bridge the gap between technical specs and lifestyle aspirations, using a bright, sun-drenched color palette that makes the light blue vehicle pop against the asphalt. Through the lens of cinematic storytelling, the work emphasizes how thoughtful, contemporary design can elevate the routine commute into a playful experience. Produced by Clockwork Films with a sharp creative vision provided by Thinkerbell, the project maintains a consistent pulse, utilizing slow motion to draw the viewer into the details of the car's interior while keeping the wider atmosphere light and inviting. Ultimately, the film avoids the cold aesthetic often associated with electric vehicle marketing, opting instead for a warm, accessible identity that feels both premium and genuinely human-centric. By focusing on the interplay of speed and comfort, the campaign solidifies the GWM brand as a forward-thinking leader in the shifting automotive market.

Commercial, Cinematic, Lifestyle

Live-action Technique, Slow motion

Luxury Automotive, Automotive