GWM introduces the Oooh! with a commercial spot showcasing its new sport utility vehicle. The project, produced by MOFA with creative by Thinkerbell, highlights the model's design and digital interface through a series of sequences set in urban environments.
The film transitions from the driver’s perspective inside a concrete garage to everyday street scenes, captured using live-action technique. The visual approach leans into a cinematic, desaturated aesthetic with cool tones to focus on the vehicle's interior technology and exterior form, supported by audio work from Rumble Sound and media strategy by Atomic 212°.
