GWM
More Can Do
Brand
ProjectMore Can Do
Date
Jan 2026
Description
GWM presents the 'More Can Do' campaign, a commercial project highlighting the versatility of their pickup truck range within a domestic and community context. The narrative follows a protagonist navigating a series of household chores and neighborhood engagements, framing the vehicle as a functional component of everyday life. Produced by Rabbit with agency creative led by Thinkerbell, the project employs a clean live-action technique. The cinematography utilises natural lighting to define the suburban and kitchen-based environments, focusing on the practical utility of the vehicle in dynamic, real-world scenarios.
Style
Horizontal, Commercial, Clean
Industries
Mass Market Automotive
Color
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.