GWM
More Can Do
Brand
ProjectMore Can Do
Date
Jan 2026
Description
GWM presents 'More Can Do,' a commercial campaign highlighting the utility of their latest pickup truck within a family and community context. The narrative follows a protagonist as he navigates a range of domestic tasks and neighborhood projects, transitioning from indoor chores to collaborative outdoor efforts. Developed by Thinkerbell, the production employs a clean, live-action technique to capture everyday scenarios across suburban environments. Natural lighting is utilized throughout, grounding the commercial in a bright, relatable aesthetic that emphasizes the vehicle's versatility in daily life.
Style
Horizontal, Commercial, Clean
Industries
Mass Market Automotive
Color
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
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