GWM: Hi4T DOCO
Brand
Date
Feb 2026
Description
GWM presents the Hi4T DOCO challenge, a campaign highlighting the SUV's performance capabilities across demanding off-road environments. The project documents the vehicle navigating steep mountain terrain and technical dirt tracks, balancing on-the-ground driving sequences with aerial drone footage. Produced by Hype Republic with creative by Thinkerbell, the film utilizes a live-action technique to capture the SUV in rugged alpine settings. The narrative centers on the vehicle's endurance during a wilderness challenge, set against an earthy, overcast landscape.
Style
Horizontal, Action, Cinematic, Earthy
Techniques
Drone footage
Industries
Color
Pure White
Background
Mountain
Context
Brand Film / Corporate Video
Associated creatives
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