GWM presents the Hi4T DOCO challenge, a campaign highlighting the SUV's performance capabilities across demanding off-road environments. The project documents the vehicle navigating steep mountain terrain and technical dirt tracks, balancing on-the-ground driving sequences with aerial drone footage.
Produced by Hype Republic with creative by Thinkerbell, the film utilizes a live-action technique to capture the SUV in rugged alpine settings. The narrative centers on the vehicle's endurance during a wilderness challenge, set against an earthy, overcast landscape.
