GWM introduces the BE MORE TANK campaign, a commercial project highlighting the off-road capabilities of their latest vehicle. The film follows a driver navigating a beige SUV through a rugged, rural landscape, capturing the journey through a blend of cinematic live-action footage and high-angle drone photography.
Developed by agency Thinkerbell with production by The Producers and post-production work by Manimal Post, the project leans into a grounded, outdoor aesthetic. The commercial uses natural lighting to emphasise the terrain and the vehicle's performance across varied ground.
