Guinness: Pockets
Brand
Date
Oct 2025
Description
Guinness explores the origins of pool in this period-inspired commercial titled Pockets. The narrative leans into a historical tone, detailing a hypothetical invention of the game within the confines of a dimly lit, traditional pub. The production captures the atmosphere through a cinematic lens, utilising low-key lighting and a gritty aesthetic to define the interior setting. Featuring live-action technique, the project highlights the textures of the stone and wood surroundings while focusing on the interactions of patrons gathered for a game.
Style
Horizontal, Cinematic, Warm, Gritty
Techniques
Low-key / chiaroscuro
Industries
Color
Chocolate
Jet Black
Pure White
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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