Guinness explores the origins of pool in this period-inspired commercial titled Pockets. The narrative leans into a historical tone, detailing a hypothetical invention of the game within the confines of a dimly lit, traditional pub.
The production captures the atmosphere through a cinematic lens, utilising low-key lighting and a gritty aesthetic to define the interior setting. Featuring live-action technique, the project highlights the textures of the stone and wood surroundings while focusing on the interactions of patrons gathered for a game.
