Guinness: Rise
Brand
Date
Nov 2025
Description
Guinness explores the quiet anticipation and communal fervor of rugby fandom in Rise. Produced by Knucklehead, the commercial focuses on the tension between solitary preparation and collective celebration, building a narrative around the ritual of match day. Utilizing cinematic motion and slow motion sequences, the edit contrasts the stillness of empty stadium seating with the visceral energy of fans. Low-key lighting and macro textures emphasize the sensory details of the pour and the emotional intensity of supporters, grounding the project in a tangible, atmospheric live-action technique.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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