This commercial campaign for Ferrero introduces the Blue Bunny Soft Vanilla line through a focused, product-centric lens. The film leans into macro cinematography to emphasize the ice cream’s velvety texture as it is dispensed and scooped.
Produced by 360FX with creative direction from the agency Pubbliregia, the spot utilizes a clean, high-contrast studio aesthetic. The production employs slow motion to capture the product’s consistency, set against a consistent soft blue gradient background.
