This food and beverage commercial for Ferrero showcases the Kinder Paradiso sponge cake. The film focuses on the tactile assembly of the dessert, beginning with a macro perspective of ingredients like flour and egg yolk before moving through the layering process.
The production, handled by Pubbliregia and 360FX, utilizes a clean and bright aesthetic to accentuate the product's texture. The piece leans into macro photography and 3D render / CGI techniques to illustrate the crumb structure of the sponge and the viscosity of the cream, resulting in a concise, high-detail vertical film.
