This commercial campaign for Ferrero introduces the Blue Bunny Ice Cream Soft Platform, focusing on the sensory qualities of the dessert. The production utilizes macro photography to capture the viscous movement of soft-serve, emphasizing its creamy texture and the contrast of syrup swirls.
Developed in collaboration with agency Pubbliregia and production house 360FX, the work leans into a clean, minimalist aesthetic. The live-action technique is supported by bright, even lighting and a soft blue gradient backdrop to maintain focus on the product, complemented by simplified typography.
