Ferrari: Ferrari
Brand
Date
Jul 2025
Description
This cinematic campaign for Ferrari merges luxury automotive aesthetics with editorial fashion, focusing on striking models captured in dark outerwear and layered apparel. The production leans into a high-contrast visual language, alternating between deep, moody shadows and vibrant flashes of intense pink illumination. Produced by Consulate and Studio RM, the film utilizes dynamic camera movements and sharp, rhythmic cuts to highlight fabric textures against the bold, low-key lighting. The sequence integrates branded typography across its horizontal frames, maintaining a clean and precise composition throughout.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Crimson
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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