Ferrari

Nov 2025

The Ferrari Holiday 2025 ad campaign captures a refined vision of seasonal elegance, balancing heritage motifs with a modern, high-gloss aesthetic. Under the creative direction of Rocco Iannone, the campaign oscillates between intimate editorial portraits and structured commercial product studies, heavily leveraging a vibrant, monochromatic red palette that defines the brand's festive identity. The imagery employs crisp, directional lighting to accentuate the tactile qualities of the collection, from smooth patent leather handbags to fine satin apparel and metallic hardware. With videography by Lorenzo Gironi, the campaign integrates elements of classic Italian style—featuring vintage vehicles, architectural street settings, and sophisticated social gatherings—to anchor the accessories and apparel in a polished, aspirational lifestyle context.

Vertical, Commercial, Warm, Clean

Luxury Fashion Houses

Advertising Campaign