The Ferrari Pre-Fall 2025 fashion collection, designed by Rocco Iannone, is presented through a series of studio-based editorial imagery. The campaign leans into a clean, graphic aesthetic, utilizing hard directional lighting to emphasize the textures of the knitwear and denim within the collection.
Photographer Mattia Guolo captures the collection across a variety of settings, ranging from minimalist compositions against plain white backgrounds to more detailed, set-dressed environments featuring moodboards and material swatches. The work highlights the collection's tailoring through a relaxed studio approach, documented with a polished finish.
