Fendi

Sep 2026

Fendi presents the My Peekaboo Fall-Winter 2026 campaign, a series of portraits captured by photographer Laura Sciacovelli. The imagery moves through the aesthetic of a film soundstage, utilizing moody studio lighting and atmospheric haze to frame the collection. The project features talent including Monica Bellucci, Valeria Golino, Tang Yan, and Yara Shahidi. Each composition employs polished, low-key lighting and chiaroscuro techniques to highlight the structured leather of the Peekaboo handbag against the industrial backdrop of "Teatro 4." Creative direction is provided by Maria Grazia Chiuri. The campaign leans into a monochromatic palette, integrating soft light to emphasize the tailored silhouettes and classic hardware of the brand’s accessory line.

Vertical, Commercial, Polished

Luxury Fashion Houses

Set-dressed

Advertising Campaign