Fendi

Sep 2026

Fendi presents the My Peekaboo Fall-Winter 2026 campaign, a series of portraits capturing the intersection of cinematic tradition and contemporary luxury fashion. Photographed by Laura Sciacovelli, the campaign features Valeria Golino, Monica Bellucci, Tang Yan, and Yara Shahidi positioned within the evocative environment of an Italian film soundstage. The imagery utilizes a commercial aesthetic that balances polished, high-contrast studio work with atmospheric, moody lighting. Each composition leans into chiaroscuro techniques, with warm tungsten flares and soft, diffused light highlighting the structured silhouettes of the Fendi Peekaboo handbag. Under the creative direction of Maria Grazia Chiuri, the campaign frames its talent against the raw, industrial textures of 'Teatro' stage sets, emphasizing a narrative of backstage intimacy.

Vertical, Commercial, Warm, Moody

Luxury Fashion Houses

Set-dressed

Advertising Campaign