Fendi

Feb 2025

Fendi presents the SS25 collection through a series of commercial and editorial imagery that emphasizes refined textures and architectural forms. The campaign features model Mali Koopman, captured against neutral, light-filled backgrounds that utilize soft foliage shadows to frame the luxury accessories and seasonal apparel. Photographer Ned Rogers leads the visual execution, working with creative director Ronnie Cooke Newhouse to maintain a clean, earthy aesthetic across both portraiture and product-focused shots. Fashion editor and stylist Nilo Akbari coordinates the wardrobe, highlighting the collection's monogram patterns, leather craftsmanship, and distinctive hardware through understated styling choices and natural light techniques.

Horizontal, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign