Fendi: Fendi SS25

Feb 2025

Fendi presents the SS25 collection through a series of editorial and commercial imagery. The campaign leans into a neutral, warm aesthetic that highlights the collection’s focus on refined textures, featuring leather handbags and structured apparel against stone architectural backdrops. Captured by photographer Ned Rogers with creative direction by Ronnie Cooke Newhouse and fashion styling by Nilo Akbari, the visuals utilize clean, natural light to emphasize the grain of leather, woven details, and signature monogram patterns. The campaign features model Mali Koopman, with sets designed by Mary Howard and casting by Shelley Durkan, leaning into earthy color palettes and subtle shadow play.

Horizontal, Clean

Natural light

Advertising Campaign