Fendi: Raffia Collection Summer 2025

Apr 2025

Fendi presents the Raffia Collection Summer 2025, a fashion campaign that captures the intersection of artisanal woven textures and classical architecture. Photographed by Will Scarborough, the series transitions between lush, sun-drenched gardens and ornate interior settings, emphasizing the collection's tactile summer aesthetic through editorial-led visual storytelling. Fashion editors Charlotte Stockdale, Julian Ganio, and Katie Lyall curate the styling, balancing geometric knitwear and tailored sets with the house’s signature raffia and leather accessories. The production utilizes soft, warm natural light and clean compositions to highlight the intricacy of the material palettes. Hair by Fabio Petri and makeup by Joey Choy provide a polished finish, with casting led by Piergiorgio Del Moro.

Editorial, Vertical, Warm, Clean

Natural light

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