Fendi

Apr 2025

Fendi presents its Raffia Collection for Summer 2025 through an expansive editorial campaign. Photographed by Will Scarborough, the series captures the tactile nature of the collection’s woven textures, set against a backdrop of classical architectural elements and manicured garden landscapes. The imagery leans into a warm, natural light aesthetic to highlight the intricate craftsmanship of the brand’s signature monogram patterns and raffia accessories. Styling is led by Charlotte Stockdale, Julian Ganio, and Katie Lyall, who curate a polished look that pairs heritage-inspired knitwear with contemporary leather accents. The campaign features talent including Achol Kuir, Sandra Murray, and Tommaso Girotto. With hair styling by Fabio Petri and makeup by Joey Choy, the visual narrative maintains a clean and earthy focus, emphasizing soft lighting and refined silhouettes across both interior and outdoor settings.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign